“了不起！”国产工程机械海外市场飘红

On October 31, the representatives from 16 overseas Chinese media outlets across 13 countries, who came to attend the 2024 Overseas Chinese Media Executives' Changsha Tour, visited SANY Group in Changsha. They conducted an on-site investigation into the new progress, changes, and business modes of the construction machinery industry in China.

10月31日，来自13个国家的16家海外华文媒体代表来到长沙，参加“机遇中国 ‘非长’精彩——2024海外华文媒体高层长沙行”活动。媒体代表们走进三一集团，实地探访中国工程机械行业新发展、新变化、新业态。

"It's marvelous! China's construction machinery is booming in the global market," said Jin Hao, editor-in-chief of the West Africa Chinese Voice newspaper.

“了不起！中国工程机械设备正在赢得全球市场。”科特迪瓦《西非华声》总编辑金浩表示。

In recent years, China's construction machinery enterprises have been making vigorous efforts to "go global", performing brilliantly in the overseas market. Data showed that, in the first half of 2024, China's construction machinery import and export trade amounted to 27.134 billion USD, of which 25.837 billion USD in export.

近年来，中国工程机械企业积极“走出去”，在海外市场的表现愈发亮眼。数据显示，2024年上半年，中国工程机械进出口贸易额为271.34亿美元，其中出口额为258.37亿美元。

Meanwhile, China's construction machinery enterprises have shifted their focus from exporting products to a 'go global' strategy. They are increasingly integrating into local overseas markets. By setting up overseas production bases, R&D centers, and service organizations, the enterprises have enhanced localization and explored appropriate paths for internationalization.

同时，中国工程机械企业也从“产品出口”升级到“产业出海”，更注重与海外当地市场的深度融合，通过在海外设立生产基地、研发中心和服务机构，深化本地化运营，探索适合自身发展的国际化路径。

Infrastructure construction is in the ascendant in Africa. Chinese construction machinery enterprises made investment and set up factories in African countries, and helped train local workers to improve the capacity of equipment manufacturing and project management of these countries. As one of the earliest Chinese construction machinery enterprises to enter the African market, SANY Group takes Africa as an important market in its globalization strategy.

非洲市场的基础设施建设正蓬勃发展。中国工程机械企业在非洲投资建厂，帮助培养本地技术工人，提高非洲装备制造水平和项目管理能力。作为最早一批进入非洲市场的中国工程机械企业，三一集团将非洲作为全球化战略的重要市场。

So far, SANY Group has set up 15 subsidiaries and a number of permanent branches in more than 30 African countries. More than 50% employees are local. Beyond that, it has 13 high-quality agents, offering its equipment to more than 50 countries and regions in Africa.

截至目前，三一集团在非洲拥有15家子公司，在30多个非洲国家设有常驻分支机构，员工本地化率超过50%，拥有13家优质代理商，设备遍及非洲50多个国家和地区。

In 2023, SANY's South African headquarters broke ground in Johannesburg, with a total investment of 300 million rand (about 115 million CNY). As a regional center of manufacturing, logistics, and talent, it will be capable of producing 3,000 excavators and other equipment annually, providing service coverage across the entire African continent.

2023年，三一南非总部基地在约翰内斯堡破土动工，项目投资3亿兰特(约合1.15亿元人民币)，定位为区域制造中心、物流中心和人才中心，规划产能年生产3000台挖掘机和其他设备，服务整个非洲区域。